The honest guide to buying video brochures
A video brochure can be simple, highly customized, or almost anything in between. This guide walks you through the formats, features, design decisions, pricing factors, and timelines that matter—so you can plan the right piece before requesting an estimate.
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What is a video brochure? · Formats · Customization · Design · Pricing · Timeline · FAQs
What is a video brochure?
A video brochure is a custom-printed piece with a built-in screen, speaker, playback controls, and rechargeable battery.
When the recipient opens it, the video begins playing automatically. There is no app to download, link to follow, login to remember, or internet connection required.
It combines the clarity and emotion of video with the staying power of something physical—making it especially useful when the audience is valuable, the message is complex, or the moment deserves more than another email.
What’s inside?
Custom print: Your brand, message, imagery, and supporting information.
HD screen: A screen selected to fit the product, content, and viewing experience.
Simple controls: Autoplay with optional buttons for volume, playback, or multiple videos.
Rechargeable battery: Built for repeated viewing and recharging through USB.
What can a video brochure become?
“Video brochure” is often used as a catch-all term, but screens can be built into many different printed formats. The right choice depends on who will receive it, how it will be delivered, what it needs to hold, and what you want the recipient to do next.
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Video Brochures
The most familiar format: a compact printed brochure with an embedded screen. A strong choice for product launches, executive communications, presentations, event follow-up, and high-value sales outreach.
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Video Mailers
Created with shipping in mind. Video mailers can range from streamlined brochure formats to more dimensional packages, depending on the experience and any additional materials being included.
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Video Boxes
A premium format that combines video with products, samples, gifts, or sales materials. Custom inserts organize and protect the contents while making the unboxing part of the experience.
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Video books and folders
Hardcover, multi-page, and pocket-folder formats create more room for printed information, inserts, and longer stories. They work especially well when the product or decision requires more explanation.
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Custom video-in-print products
Screens can also be incorporated into point-of-sale displays, invitations, presentation kits, and one-of-a-kind formats. If a standard product does not fit the idea, we can help determine what is practical to produce.
When does a video brochure make sense?
Video brochures work best when reaching the right people matters more than reaching the largest possible audience.
They are not the least expensive way to distribute a message—and they should not be treated like mass collateral. Their value comes from creating a focused, memorable experience for the people most likely to respond.
A video brochure may be a strong fit when:
You are reaching a focused list of high-value prospects or customers.
Your product, service, or story is easier to understand through video.
The message needs to stand out from crowded digital channels.
The piece should feel premium, personal, or difficult to ignore.
You want recipients to keep, share, or revisit the information.
The campaign includes samples, gifts, printed materials, or a physical call to action.
Common uses include account-based marketing, direct mail, sales enablement, product launches, event invitations and follow-up, customer education, executive communications, recruiting, and premium gifting.
The choices that shape your video brochure
You do not need to have every detail figured out before requesting an estimate. We can guide you through the options and tradeoffs.
These are the decisions that will have the biggest effect on the experience, timeline, and cost.
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Start with the audience and intended response.
Are you opening a conversation with a focused list of prospects? Introducing a new product? Following up after an event? Educating customers? Sending a premium gift?
The answer should guide every decision that follows.
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A brochure keeps the experience compact and focused. A mailer prioritizes delivery. A box creates room for products or gifts. A book or folder provides more space for printed information.
The best format is usually the simplest one that supports the message and the recipient experience.
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Larger screens create a more immersive experience, while smaller screens help keep the product compact and cost-conscious.
Standard products commonly use 4-inch, 7-inch, and 10-inch screens, with other sizes available for select formats. Screen size should follow the content—not simply the desire to go bigger.
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A video brochure can autoplay one video when opened or include buttons that allow the viewer to choose between several videos.
Controls may include:
Play and pause
Volume
Next and previous
Replay
Individual video-selection buttons
Keep the interaction as simple as the story allows. If one video can communicate the message clearly, additional buttons may not improve the experience.
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Consider how much printed information or physical material the piece needs to hold.
Available options may include:
Softcover or hardcover construction
Additional pages or foldouts
Pockets for printed materials
Magnetic closures
Die-cut elements
Custom inserts
Product or gift compartments
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Print finishes can make the piece feel more premium and draw attention to important details.
Options may include matte or gloss lamination, soft-touch or anti-scuff finishes, spot UV, foil, embossing, and edge-to-edge printing.
The strongest finishes support the design instead of competing with it.
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Decide early whether the full order will ship to one location, be distributed internally, or be mailed directly to individual recipients.
Address lists, personalization, packaging, inserted materials, postage, and delivery destinations can affect the product design, timeline, and budget.
SVB can support individual shipping, kitting, mailing, and nationwide fulfillment so the finished products reach the right people—not just your loading dock.
Not sure where to begin?
Tell us who the piece is for, what it needs to accomplish, how many you may need, and when it needs to arrive. We can recommend a practical starting point.